Product strategy
- Quantitative market analysis
- Growth gaps
- Product concept
- Design
- Pricing and launch
We build and back projects — our own and our clients'.
Tell us what you are working on. The first conversation costs nothing.
A company, not an agency.
Washingtonia does not provide services directly. It is the company from which we promote projects, assemble the team that delivers them and support the brands operating in the market.
Our track recordYou talk to the decision maker
Every project is run by whoever took it on. No middle layers, no account managers relaying messages.
A network, not a headcount
When a project needs something outside our craft, we bring in someone who owns it: architecture, legal, finance, engineering.
We know what we're talking about
We promote our own projects, not only commissioned ones. That puts us on the risk side, not just the advisory side.
2012The year we started
3Areas of work
3Markets: Spain, Europe and the US
9Years with our longest-standing client
Our areas
We specialise in the relevant niches of each sector we serve.
Real estate projects
- Asset sourcing and selection
- Feasibility of the scheme
- Technical projects
- Dealing with public administrations
- Connecting every part
Digital measurement and advertising
- Channel review
- Measurement audit
- Action plan
- Programmatic campaigns
- Specialised websites and apps
Who we work with
We're fortunate to build lasting relationships. Names, in the first conversation.
LaboratoriesSpain
International food tradeUnited States
Sports educationInternational
TravelSpain and Italy
Property developmentCatalonia
TelecommunicationsEurope
What we don't do
Saying it upfront saves everyone a few meetings.
In product
We don't manufacture, we don't distribute and we don't work from a closed brief. Our work starts before the product has been decided.
In real estate
We are not an estate agency or a construction company, and we don't sell flats. Sales go to selected agencies.
In digital
We don't do social media or inbound marketing... We define what the brand needs and what to measure; the communication is handled by your agency.
Since 2012
2012 · The beginning
We started as a design and marketing studio in Barcelona, with one clear premise: take care of every detail.
2018 · Consolidation
We grew the team and our capabilities, with a new Barcelona office and three operating divisions: design, marketing and development.
2020 · Transformation
The pandemic forced us to redefine priorities and we chose to transform the company: deep specialisation and high-value consulting, strengthening closeness with key clients.
Today · Where we are
Focus over dispersion. We work in very specific areas with hands-on specialists, backed by more than a decade of accumulated experience.
Shall we talk about your project?
Write to us and we'll reply. If it's not our thing, we'll say so and point you towards someone who can help.